Apr 5, 2019
Paying creatives for every idea they churn out led to optimal results. The alternatives, paying for idea quality or offering no motivational reward at all, fell flat according to studies by business school researchers at The University of Texas-Austin and the University of Illinois-Urbana-Champaign.
Their data also demonstrated the most interesting finding that true creativity has an incubation period. The greatest creative productivity occurred when the idea kids spewed out rough ideas, took at least a 20 minute break, and then returned to their initial thoughts and refined them into very practical plans.
The bottom line? When you need creative solutions throw as many ideas up on the board as you can, and don’t be cheap about paying the brainstormers or yourself. Then go out for a walk and return to fine-tune the initial ideas many minutes or days later.
Steven J. Kachelmeier, Laura W. Wang and Michael G. Williamson. Incentivizing the Creative Process: From Initial Quantity to Eventual Creativity. Accounting Review, March 2019
#Creativity #brainstorming #motivation #mindbreak